Sodexo Live! – formerly known as Sodexo Sports & Leisure – are the masters of making memories with its world-class sports, leisure and travel experiences, which boasts Super Bowl LIV, Le Tour de France and Royal Ascot.

As one of the world’s leading event and hospitality brands, the company was keen to rebrand and reaffirm its sports and leisure division, following 18 months of lockdowns and people around the world becoming ready to be reunited with their friends, family and colleagues. 

Impressed by HDY’s multi-channel campaign approach on projects for the likes of Bateaux London, Chelsea Flower Show and Henley Royal Regatta, our team were tasked to develop the new Sodexo Live! brand identity and lead the roll out for the international rebrand. We created a full brand refresh of all design elements and a series of brand films, showcasing the brand story, the excitement, energy and emotion of experiencing once-in-a-lifetime sporting and cultural events. We also created the landing pages for key digital assets and have since gone on to create the employee brand and value proposition globally.