Lunar
The Run-In

Your year doesn't end in December. It ends in November.

December is a dead month. Budgets freeze, people go quiet from about the second week, and nothing that isn't already finished gets finished.

Everyone knows this. Almost nobody plans for it.

AUG
SEP
OCT
NOV
DECdoesn't count

working days until the end of November weeks that count

What goes wrong

Nothing fails. That's the problem.

Nobody arrives at December with a disaster. They arrive with a list of things that are nearly finished.

Every update is amber. Every project is moving. No alarm ever goes off.

Then the diary empties, the budget freezes, and nearly finished becomes not done. By the time it's obvious, all you can do is explain it.

Nobody wants to get to December and find out they were never going to hit it.

The session

Half a day, and someone in the room with nothing to lose by saying it.

It isn't a planning day. It isn't sales support.

It's an outside voice in your boardroom for one morning, pushing the team to spend its last three months on the few things that matter, and to unstick the ones that have been stuck since spring.

We start with what the last three quarters actually say. Numbers up, no commentary, nobody defending them.

Then the hard part: what still matters, what's landing, and what everyone's been busy with instead of the things that aren't.

Decisions before lunch. A two-page note by the end of the week.

What comes up

Every business brings its own. Yours is on this list.

  • The number nobody has mentioned since June.
  • A project that stopped in March. Nobody has restarted it and nobody has killed it.
  • Something you launched in the spring that has never really been sold.
  • The decision that comes off the agenda every month.
  • A price rise you agreed to in February and still haven't put through.
  • An acquisition that hasn't settled.
  • Two teams avoiding each other, at a cost nobody has added up.
  • The client everyone knows is leaving.

You already know which one is yours. So does everyone else in the room.

It's still sitting there because saying it out loud would cost somebody something, usually the person who would have to say it. That's what you're hiring.

The session

£1,500

Half a day · Your boardroom · September

We run these in September. The same month every year, for the same reason: it's the last one that can still change the answer.

Beforehand we ask for three things. What you said you'd do this year, written as it was written then. An honest line against each. And three quarters of whatever you measure yourself on.

Nothing goes in the diary until that arrives. If a business can't put its hands on it, that's usually the finding.

Some teams keep the outside voice through the run-in and into next year's plan. Those are advisory days, monthly.

Who's in the chairJacqueline Tarry

Jacqueline Tarry · Chief Strategy Officer, Lunar

The skill is saying it. Then keeping the room together.

Jacqueline trained as a strategist at Havas and M&C Saatchi, then spent eleven years running her own consultancy. Advisory and non-exec seats since.

That's twenty-five years of standing in front of senior, sceptical, well-defended people and moving them to a decision. Difficult rooms are the job.

What teams remember is the energy. She doesn't facilitate, she pushes. Nobody leaves with a polite list they don't believe in.

People come out lighter and moving. The note is just the receipt.

Lucozade · Foster's · Kronenbourg 1664 · Beck's · Danone

Rooms she's been in

Warner Hotels
BrewDog
Castrol
RBS
Warner Hotels
BrewDog
Castrol
RBS
Warner Hotels
BrewDog
Castrol
RBS
Warner Hotels
BrewDog
Castrol
RBS

Twenty minutes will tell you whether it's worth a morning.

Book twenty minutes

We run them in September, because that's when it can still change something. Leave it until October and you're just managing expectations.