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Insights

Brands don't fail suddenly. They drift.

We track what's changing in customers, culture and categories to help brands stay relevant as markets move.

Healthcare · 9 min read

AI health is moving at machine speed. Trust still moves at human speed.

AI has moved into healthcare remarkably quickly. But use and trust are moving at different speeds. Our study of 1,000 UK adults shows what makes people confident enough to act on what AI finds.

4 September 2026Read →

Hospitality · 10 min read

The Future of The Pub

The British Beer and Pub Association counted 161 pub closures across Britain in the first three months of 2026. Nearly two every day. The pub isn't dying. But it may be drifting.

4 September 2026Read →

Brand strategy · 8 min read

Brand Drift: the gap that opens before the numbers move

Sales slow. Marketing costs more and converts less. Competitors you barely knew are winning your customers. The cause isn't bad marketing — it's a relevance gap that opens long before the numbers move.

16 July 2026Read →
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